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INTERVIEW: Peter Hvalkof from Alice talks booking and Spectacle

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Photos by Morten Aagard Krogh

Since 2017 Alice has been the home to experimental, global and electronic music in Copenhagen, guaranteed 4 years of funding from the Arts Council and Copenhagen municipality. Half way into this project, the venue is showcasing its unique cocktail of genres this month with a two day series of concerts and talks under the banner of Spectacle.

We sat down with one half of the booking team, Peter Hvalkof, in the café of the neighbouring Union cultural center to get an idea of the work that goes into producing one of the city’s most unique cultural spaces, and to get a preview of what to expect from them in the near future.

Peter started his career in concert booking in the mid 90s working with Roskilde Festival, and by now describes himself their most senior booker. “At least I’m the one who has been there the longest!” His focus has always been on bringing acts from every part of the globe to Denmark, from Malian desert rock to Brazilian tropicalia.

His work at Alices started by way of one of its predecessors, Global. Started in 2006 in the same space now occupied by Alice, Global started out by buying bookings from Roskilde Festival. Most of these were Peter’s own bookings, which made it natural for him to team up with Global. It was a mutually beneficial arrangement: Global would be something of a scouting ground for Roskilde, and as such could attract a wider variety of acts to its own venue. “For most people it’s not just a chance to discover a new band,” Peter explains, “it’s a way to discover entire genres and cultures.” 

The delight of Roskilde Festival, and what spurred Peter to get involved in the first place, was exactly this potential for stumbling across the unknown while crossing an otherwise nondescript Danish field. We’ve experienced this ourselves in our reporting on plenty of occasions, memorably encountering the Thai band Khun Narin crossing the festival with their massive soundsystem after a set earlier in the day.

Attracting audiences to unknown bands is a much easier proposition these days of course, since even the most obscure act is only a quick search away, but you still need to earn that audience and inspire them to make that discovery. “There are so many curious people out there, who trust the programming, who instead of settling for what they already know are willing to take the risk. And for some it could be the concert of a lifetime.”

Peter Hvalkof of Alice and Roskilde Festival

“It took four years at Global to gain an audience that trusted that what we were doing was something spending the money and time on.” Of course Alice can take advantage of the same symbiotic relationship with festivals like Roskilde and the Copenhagen Jazz Festival, but that doesn’t mean it requires any less work : “we knew that when we merged Global and Jazzhouse into Alice we would have to start all over. It takes a while to build a reputation, but we are improving all the time.”

Aside from its regular audience, though, Alice has also seen shows completely sold-out by expat communities. The most notable instances recently have been Italian songwriter Vinicio Capossela and Turkish psych-star Gaye Su Akyol last autumn. Gaye, Peter is keen to point out, will be returning to Roskilde this summer. 

Between booking for Alice and Roskilde, Peter is clearly a busy man. In the last year at total of 316 acts have passed through the doors of Alice, with only a brief one-month window of reprieve in summer. The planning for Spectacle started in autumn, so with that and Roskilde booked it’s time for a short breather. Today, in fact, Peter is technically on holiday, but he has come over especially to greet the Mekons who are playing here later this evening.

We spend some time discussing the term “global music” and its older cousin “world music”, the topic in fact of one of the upcoming talks during Spectacle. “For me, when it comes to describing to someone what I do as a booker at Roskilde or Alice, at least the term ‘world music’ is something they understand.” But then what is global music? “It’s local music from ‘out there’, but that could just as easily be Jutland as Zanzibar!”

Focusing so much on acts from the most disparate parts of the world also entails a considerable amount of effort in terms of paperwork: “I spend so much time writing letters of invitation to make sure that artists from outside Europe are getting their visas.” But this is hardest on the artists themselves: in the case of one duo from Niger, this meant spending a week on the streets of Burkina Faso while applying for a Danish visa. “Then they had to spend give weeks in Accra to get their visas for Britain, can you imagine that?”

“When I travel, one thing that always makes be happy—but also a little ashamed when it comes to my culture—is the fact that whether I’m talking to an electronic producer of a metal bassist, they know so much about their own musical heritage. That’s hard to find in Danish musicians.” But certainly not impossible, since Spectacle will see—alongside international electronic and folk acts—local bands like psychedelic outfits Ipek Yolu and Klimaforandringer, as well as Copenhagen-based composers Sofie Birch and Xenia Xamanek.

“Spectacle is a way to add some more focus on what we are doing. We talked earlier about hating the term ‘world music’ and in fact we tried to avoid the world ‘festival’ too, but if you create a series of concerts and you end up naming it… well that is a festival.”

As well as being its own venue, Alice as a project reaches out into other spaces as well, from the Union Cultural Center we are currently sitting—which will house the talks that are part of Spectacle—, to the churches of Christians Kirke in Christianshavn and Brorsons Kirke in Nørrebro. There are talks of also hosting events in the neighbouring Sankt Johannes Kirke. 

Later in the summer Alice will also be home to shows from the likes of Nadah El Shazly and Girls in Airports as part of the Copenhagen Jazz Festival, and is bringing its bigger acts, such as German experimental big band Andromeda Mega Express Orchestra, to the Ofelia Plads stage in the city center. 

The Alice Spectacle will take place 26 and 27 April.

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